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Dongfeng Venucia Motor Company established to elevate the
development of Venucia in China

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Wuhan, China (February 7, 2017) – Dongfeng Motor Co., Ltd. (DFL) today announced the establishment of

Dongfeng Venucia Motor Company (DFV) in order to elevate the brand power and business development

of the local joint-venture brand Venucia.

The executive team of Dongfeng Venucia Motor Company includes Managing Director ZHOU Xianpeng,

who is former Deputy Managing Director of Dongfeng Nissan Passenger Vehicle Company (DFN), and

Deputy Managing Directors XU Jianming, GAO Guolin, MA Lei, and Taiji TOYOTA. They will manage the

nine departments of DFV including the Venucia Design Center.

The newly established Dongfeng Venucia is one of the seven business units of DFL. The other business units

are DFN, Dongfeng Infiniti Motor Co., Ltd., Dongfeng Automobile Co., Ltd., Zhengzhou Nissan Automobile

Co., Ltd., Dongfeng Motor Parts and Components Group Co., Ltd. and Equipment Co. of Dongfeng Motor

Co., Ltd..

"We are happy about the rapid development of the local brand car market in recent years, and proud about

the achievement of Venucia so far," said Jun SEKI, President of DFL and Senior Vice President of Nissan Motor

Co., Ltd. " The establishment of Dongfeng Venucia Motor Company will further boost our balanced and

synergized portfolio comprising joint-venture and local brands, and strengthen our product line-up and

capability to address different market segments. Through optimized resource allocation, management

efficiency and economy of scale, our overall competitiveness will be also improved.”

The Venucia brand was established in 2010 to meet the increasingly diversified demand of Chinese

consumers. Venucia has already launched six product series, including D50, R50, R30, T70, T90 and e30.

Moving forward, Dongfeng Venucia will adhere to its brand positioning “Better for Better”, providing

quality and stylish products and excellent services at reasonable prices. Venucia will launch at least one new

model each year and continue to enrich its diversified and competitive product line-up which includes

sedans, SUVs, MPVs and new energy vehicles.

"Dongfeng Venucia will remain responsive to the market trends and consumers’ needs. We will continue to

build on the trust that we have already earned from our 480,000 customers, by ways of growing our product

line-up, strengthen distribution channels and improved services,” said ZHOU Xianpeng, Managing Director

of DFV.

Jun SEKI recognizes ZHOU Xianpeng for his contribution to DFN in achieving its operational and sales growth

and in the long-term development of DFL. "We are confident that, under the leadership of ZHOU Xianpeng,

along with a strong team of executives, Dongfeng Venucia will unveil a bright new chapter,” he said.

About Nissan Motor Co., Ltd. (NML)

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and

Datsun brands. In fiscal year 2015, the company sold more than 5.4 million vehicles globally, generating

revenue of 12.2 trillion yen. Nissan engineers, manufactures and markets the world's best-selling all-electric

vehicle in history, the Nissan LEAF. Nissan's global headquarters in Yokohama, Japan manages operations in

six regions: ASEAN & Oceania; Africa, Middle East & India; China; Europe; Latin America and North America.

Nissan has been partnered with French manufacturer Renault since 1999 and Mitsubishi Motors since 2016

under the Renault-Nissan Alliance.

For more information on our products, services and commitment to sustainable mobility, visit our website at

http://www.nissan-global.com/EN/.

About Nissan in China

Nissan entered the Chinese market in 1973, and the brand has been developing rapidly in China since the

1990s. As the wholly owned subsidiary of Nissan Motor Co., Ltd. based in Beijing, Nissan (China) Investment

Co., Ltd. manages Nissan’s investment in China together with the parent company. Dongfeng Motor Co., Ltd.

is a joint-venture between Nissan and Dongfeng Motor Corporation. Under it, Dongfeng Nissan Passenger

Vehicle Company mainly produces passenger vehicles, while Zhengzhou Nissan Automobile Co., Ltd.

specializes in light commercial vehicles.

In calendar year 2016, Nissan sold 1,354,600 vehicles in China,including imported, passenger and light

commercial vehicles.

About Dongfeng Motor Co., Ltd. (DFL)

Dongfeng Motor Co., Ltd. was founded on June 9, 2003 as the result of a strategic cooperation between

Dongfeng Motor Corporation and Nissan Motor Co., Ltd. with each party holding 50% of equity. Currently,

Zhu Yanfeng is the Chairman and Jun Seki is the President. The company’s registered capital is RMB 16.7

billion, with each side holding 50% of shares.

Headquartered in Wuhan, Hubei Province, Dongfeng Motor Co., Ltd. has seven business units, namely

Dongfeng Venucia Motor Company, Passenger Vehicle Company of Dongfeng Motor Co., Ltd., Dongfeng

Infiniti Motor Co., Ltd., Dongfeng Automobile Co., Ltd., Zhengzhou Nissan Automobile Co., Ltd., Dongfeng

Motor Parts and Components Group Co., Ltd. and Equipment Co. of Dongfeng Motor Co., Ltd.. It had a

total of 67,242 employees as of June 30, 2016.

Dongfeng Motor Co., Ltd. has a corporate culture of "building trust". The company provides advanced

products and services, and is committed to boosting customer satisfaction and competitiveness, while

continuing to work hard to become an exceptional enterprise that leads the development of China’s

auto industry.

About Dongfeng Nissan Passenger Vehicle Company (DFN)

Dongfeng Nissan Passenger Vehicle Company (DFN) is a business unit of DFL, Nissan's joint venture with

Dongfeng Motor Group Co., Ltd. DFN is engaged in research and development operations, manufacturing

and distribution of passenger vehicles.


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